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Wella Professionals Studio in Bieķensala Business Park

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With the beginning of spring, a studio of the world renowned brand of hair care products Wella Professionals — Wella International Studio owned by SIROWA company — is opened in Bieķensala Business Park.

It is located in Riga, at 9 Bieķensalas Street, and covers an area of 440 square meters. It is planned to be the largest hairstyling training centre in the Baltics.

Up until now, such international centres have been operating in world metropolises like New York, Shanghai, London, Moscow and elsewhere; and now Latvia has joined the multifunctional studios of the brand.

The new premises of Wella International Studio comprise three contemporary and fully-equipped classrooms that can be transformed into a hall for hosting approximately 100 persons. In everyday work, practical seminars and master-classes will be organised here for small groups of hairdressers, focusing mainly on practical training. The studio will also organise seminars on the basics of beauty care for women and men that care for their appearance and health, but do not represent this sector.

According to the representatives of Wella Professionals brand, the main aim of opening the training centre is to create a world-level studio where hairdressers from Latvia and the Baltic States will be able to undergo high-level training and professional improvement courses that comply with the global standards of Wella studios. Therefore a large team of representatives from five countries — Latvia, Germany, Switzerland, France and England — works on this project. The initiative of creating Wella International Studio occurred about two years ago, while the project itself was implemented within one year. Opening of the studio will take place today, on March 1.

Bieķensala Business Park with the total useful area of approximately 4,400 m2 is currently fully leased. The convenient geographical location of the business park — on the left bank of Daugava next to Mūkusalas Street, opposite the S/C “Rīga Plaza” and close to Salu Bridge — makes it a perfect place for development of business. ​

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